Cover Story
P14| See also "Night Shanghai"
Nearly a century later, the background ofnight Shanghai has been endowed with economic significance and participated inthe competition between cities in the form of night economy. It's a marketopportunity estimated to be trillion, supported by China's huge demographicdividend and strong consumer demand.
"Night Economy" has become anunprecedented important role in Shanghai's official documents. Nine departments,such as Shanghai Commerce Commission, jointly promulgated "GuidanceOpinions on Shanghai's Promotion of Night Economy Development", andproposed to vigorously develop Shanghai's Night Economy Version 2.0. Beijinghas also published "Measures for Further Prosperity of Night Economy toPromote Consumption Growth", drawing a blueprint for "NightEconomy".
Not surprisingly, in this round ofnighttime economic city competition, Night Shanghai has become a very dynamicrepresentative.
This summer, Shanghai's nighttime economyboomed with social networking.
This document opened the prelude ofShanghai Night Economy Version 2.0. This is also interpreted as Shanghai'snight economy has moved from the barbaric growth of the 1.0 era to theharmonious and pluralistic 2.0 era.
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